Product labels are an essential part of branding and communicating to consumers, so it's no wonder they're so important in cosmetic packaging. They can help segregate different products and communicate information about the product's ingredients, and they can also provide an added layer of security for consumers who want to protect themselves.
One of the most powerful ways to tell a story with your product's label is through its colors. For example, the color white carries a purity and safety message. It also is a symbol of innocence and cleanliness, which can appeal to younger audiences.
When choosing a color for your cosmetic product label, it's important to remember that not every type of color is appropriate or safe. For instance, red can be a dangerous color to use on the face and lips because it could cause irritation or bleeding. It's also important to keep in mind that certain shades of green and blue may be able to stain the skin or eyes if the product comes into contact with water.
Other colors that are commonly used in cosmetic packaging include purple and pink, which are often associated with feminine products, and brown, which evokes warmth and the natural world. Keeping these factors in mind can make it easier to choose the right color for your brand.
What You Need to Know About the FDA and Overseas Labeling Requirements
The Food and Drug Administration (FDA) has strict rules governing the labeling of cosmetics and other beauty products, and it's up to you to understand them and adhere to them. This will ensure your product is safe for sale and doesn't pose any risk to health.
It's also a good idea to check the requirements for your country, which might have slightly different labeling regulations. For example, if you're planning to sell your product in Italy, you should be aware of the Italian cosmetics labeling requirements.
You also need to know what ingredients you must declare on your cosmetic label and how the list should be ordered. Generally, the FDA requires that ingredients that have an active chemical or functional effect on the finished product be listed first. However, some secret or incidental ingredients do not have to be declared on a cosmetic label. These include processing ingredients that are removed during the formulation process or are present at insignificant levels.
Another thing to consider is whether your cosmetics are certified organic or not. The USDA regulates organic products, and you can get the official organic seal by applying for certification.
Lastly, don't be afraid to play with color and font choices on your cosmetic label. Using bold, fun fonts and colors can really make a difference in the way your product looks on store shelves.