Can you buy children's cosmetics?

The channels for consumers to purchase children's cosmetics are mother and child stores (64%), shopping malls (57%), supermarkets (44%), online shopping (35%) and pharmacies (26%). In addition to the above channels, a small number of consumers (2%) will also choose other channels such as overseas agency purchase and WeChat business to purchase children's cosmetics.

Regulatory tips: It is recommended that consumers purchase children's cosmetics through formal channels, pay attention to the signs of children's cosmetics, and inquire about the registration or filing information of products on the website of the State Drug Administration or the "Cosmetic Regulatory" APP.

Nearly 40% mistook "Little Golden Shield" for equivalent quality certification

67% of consumers said that they would pay attention to the "Little Golden Shield" sign when purchasing children's cosmetics, but 39% of consumers mistakenly believed that "Little Golden Shield" was a product quality certification mark, and only 28% of consumers paid attention to and correctly understood the meaning of "Little Golden Shield". Another 33% of consumers said that they would not pay attention to the "Little Golden Shield" logo, but only judge whether it belongs to children's cosmetics through the outer packaging, product name, etc.

Supervision tips: "Little Golden Shield" is a distinctive mark that distinguishes children's cosmetics from adult cosmetics, disinfection products, toys and other easily confused products. Children's cosmetics shall be marked with "Little Golden Shield" on the display surface of the sales package, and non children's cosmetics shall not be marked with "Little Golden Shield". In particular, it should be reminded that the "Little Gold Shield" is not a product quality certification mark. Cosmetics manufacturers and operators should not link the "Little Gold Shield" mark with such publicity terms as obtaining national approval and quality certification when promoting products, so as to confuse the meaning of the "Little Gold Shield" mark.